We chose SOLIDWORKS software. The learning curve was quick, and SOLIDWORKS provided a fully loaded package that addressed the needs of industrial designers, engineers, production engineers, marketing, and sales. SOLIDWORKS enables us to move from a sketch to a very mature level of development in short order. We can disperse design control 3D documentation quickly and concurrently among all product development people. We use SOLIDWORKS Simulation Software for motion analysis, for example, to make sure our bicycle frames can survive the repetitive oscillation of commercial fitness environments. PhotoWorks enables us to show a dynamic representation of what happens in new inventions, including their dynamic ergonomics, to clients, and avoid surprises later. It also allows us to bring patent attorneys on board early to determine whether there is a viable new patent. Because the fitness industry is so competitive, this is important. Finally, with SOLIDWORKS we can also convey a very accurate conception of a product to toolmakers and those responsible for production, so there are no hiccups or bumps during manufacture.